recent experience
Content Strategist
TrainingPeaks
April 2024 - Present
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Create detailed content briefs, manage editorial calendar, and lead strategy and writing for newsletters.
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Lead end-to-end content production, from ideation and research to writing, editing, and optimization
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Manage content performance tracking, using data-driven insights to continuously refine content strategy
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Develop KPIs and timelines for content campaigns that support overall business goals
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Collaborate with Product, Brand, and Growth teams to create content for every level of the marketing funnel
Content Editor
TrainHeroic
June 2022 - April 2024
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Manage a global network of writers and contributors
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Conduct content audits, competitive analyses, and audience research to identify content gaps and opportunities
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Edit and publish blog articles written by industry experts
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Increased organic clicks to blog by roughly 8% YOY in 2023
Creative Content Manager
Effct.org
April 2021 - June 2022
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Led and supervised interns and Digital Media Specialist in copywriting and graphic design
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Manage multiple projects at once: designed and wrote copy for landing pages, websites, & lead magnets, ran A/B tests, launched paid ad campaigns, and developed content strategies for clients
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Regularly met with clients to keep them updated on campaign progress and outcomes
skills & expertise
SEO
Using tools like Semrush, Marketmuse, Google Search Console, and Google Analytics, I create and optimize content that appears in search queries and generates traffic.
Artificial Intelligence
I make an effort to stay on top of industry trends and changes, and the emergence of AI caused me to shift strategy in the way I edit and product content to appear in Google's Generative AI Overview. I also leverage AI tools to find content gaps, optimize SEO, and create content briefs.
B2B Marketing
Through research and social listening, I utilize content to address specific pain points and offer solutions.
Copywriting
Purpose-driven and intentional, I write copy that makes the customer feel like the hero.
Campaign Development & Management
I plan, create, and assign campaign-specific content that align's with the company's objectives. I set KPIs, due dates, and create outcome reviews to learn from each project and campaign.
Content Repurposing
To get the most out of every piece of content, I repurpose content through different media and channels to maximize reach and engagement.
writing samples
collaborative projects
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Partnered with data and design teams to turn complex platform statistics into a compelling narrative highlighting TrainingPeaks’ growth and impact.
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Authored narrative copy and coordinated on promotional timeline.
September 2025
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Developed copy that led overarching direction of the campaign.
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Manage and update journal entries on website.
January 2025 - Present
TrainingPeaks
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Worked with videographer to produce video geared to coaches
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Developed questions, wrote narrative, selected talent and directed theme
October 2024
TrainingPeaks
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Selected professional athlete Bjorn Riley to be featured in content geared to a younger athlete audience
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Worked with videographer on theme and creative direction
December 2024
TrainingPeaks
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Developed copy for social media ads that generated thousands of impressions
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Coordinated talent and conducted interviews
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Campaign received 2022 Communicator Award for Online Advertising & Marketing