mollywrites

Lead global content strategy across two fitness brands, aligning Product, Brand, and Growth content needs across multiple channels.

Partner cross-functionally with Product, Growth, Brand, and Design to shape go-to-market campaigns and messaging that drive feature adoption and awareness. 

Direct editorial planning and lead content operations, managing a cross-channel content calendar to ensure production timelines and responsibilities across team members. 

Own strategy, writing, testing, and execution for 2–4 weekly newsletters reaching 1M+ global subscribers, optimizing subject lines, CTAs, segmentation, and engagement.

Design and iterate AI workflows to scale and speed up the editorial process, improve discoverability across traditional and AI-driven search, and spot patterns that inform decisions. 

Establish and report on KPIs tied to traffic, engagement, conversion, and overall business objectives. 

Managed a global contributor network of writers, researchers, and subject-matter experts, maintaining a consistent publishing cadence.

Increased organic traffic by 8% YoY through targeted SEO strategy.

Conducted SEO audits, competitive research, and keyword analysis to fill content gaps and inform editorial strategy. 

Grew newsletter subscribers 40% YoY by implementing high-converting CTAs within evergreen content.

Edited long-form technical content (blogs, guides, whitepapers) for clarity, performance, and alignment with brand voice.

Promoted from Digital Media Associate to lead the team in content creation for nonprofit and political clients.

Designed and wrote high-converting landing pages, lead magnets, and social posts.

Led weekly client strategy meetings to review performance and refine content strategy.

Ran A/B tests and launched paid media campaigns across channels.